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Dontsov D.O. Social media accounts: essence, purpose, problems and prospects. Cognitive Sciences in the Information Society. 2023; 4(3). Available at: https://knio.ru/PDF/05KN423.pdf (in Russian).

Social media accounts: essence, purpose, problems and prospects

Dontsov Dmitriy Olegovich
Russian State Social University, Moscow, Russia

Abstract. Relevance of the topic. «Accounts in social networks: essence, purpose, problems and prospects» lies in the rapid growth in the breadth of social coverage, social popularity and demand for this form of social communication.

The scientific problem is that declarations about a narrow communication and information purpose, about the limitation of the essence of network accounts solely to the function of serving as an effective means of social communication and information exchange, corresponded to reality only at the initial stage, and even then only at the most superficial level of unbiased philistine ideas. Already from the moment this phenomenon appeared, the creators of social networks laid into it a much deeper social meaning, far-reaching business plans were associated with it, and as they developed, social networks generally turned into a powerful mechanism for financial and economic advertising and political lobbying, giving rise to or strengthening at the same time, serious social ills associated, for example, with Internet addiction.

The purpose of the study is to identify, reasonably and clearly present the deep social meaning hidden behind the information and communication sign and the social consequences of the emergence, functioning, development of social networks and their accounts, without straying into a one-sided, negative or positive point of view.

Organization and methods of research: the study is organized on the basis scientific-empirical method of document analysis with elements of interpretation and theoretical analysis. The documents under study are a targeted selection of official thematic publications on the problems and prospects for the development of social networks and the opportunities that their accounts provide to users.

Keywords: account; social media; terminology; scientific publications; problems and prospects for development; social exclusion; Internet reality

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