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Shaulova A.A. Online entrepreneurship development strategies. Cognitive Sciences in the Information Society. 2022; (1). Available at: https://knio.ru/PDF/05KN122.pdf (in Russian).
Online entrepreneurship development strategies
Shaulova Aleksandra Alekseevna
Russian State Social University, Moscow, Russia
E-mail: aleksandra.shaulova@yandex.ru
Abstract. This article discusses the current problems of entrepreneurship online, strategies for creating and transferring business online, as well as the problems faced by entrepreneurs at the present time and possible solutions to these problems. The article also identified strategies for the development of entrepreneurship online in modern realities, factors influencing development strategies, carried out a secondary analysis of a sociological study on the topic of entrepreneurship, and studied scientific sources and literature on the topic of entrepreneurship online and marketing in social networks. The author considers the methodology of introducing electronic technologies in the development of entrepreneurship both to support a ready-made business and to create a new one. The author also describes the difficulties faced by entrepreneurs online after blocking the most popular and convenient social networks for business promotion, recognized by a court decision as extremist in the Russian Federation — Instagram and Facebook, and offers solutions to overcome the obstacles that have arisen against this background. As part of a detailed study of the topic of entrepreneurship development online, a large-scale study conducted by Synergy University in 2019 on the portal «My Business» was taken. The purpose of this study is to identify strategies for the development of entrepreneurship online. The subject of the study is the factors influencing the strategies of online entrepreneurship development. The method of conducting the study is a secondary analysis of the study.
Keywords: business; small and medium-sized businesses; Internet users; competition; entrepreneurship; the market of goods and services; success factors of e-commerce
This work is licensed under a Creative Commons Attribution 4.0 License.
ISSN 2782-5345 (Online)
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