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Khodyreva E.S. Digital products during the pandemic. Cognitive Sciences in the Information Society. 2022; (1). Available at: https://knio.ru/PDF/03KN122.pdf (in Russian).

Digital products during the pandemic

Khodyreva Ekaterina Sergeevna
Russian State Social University, Moscow, Russia
E-mail: khodyreva-2001@mail.ru

Abstract. The article studies digital consumption during a pandemic using the examples of the European and Russian user markets. The article analyzes the positions of consumer behavior in relation to digital products, consumer choice in relation to a digital product that has been formed since the onset of the coronavirus pandemic, adaptive results of business strategies, as well as research on the psychological state of customers. As part of the work, such a phenomenon as seasonality and changes in consumer behavior during the crisis are raised, which led to a special interest in buying and using a digital product. The purpose of the work is to determine how people consumed digital products during the pandemic and in the period after it. The hypothesis was analyzed that focusing on understanding the customer and remaining relevant in a post-COVID-19 world will raise many different challenges and above all, it is about the ability to create customer relevance in a sustainable and structured manner. E-commerce, streaming services, and digital healthcare delivery have also attracted attention and were analyzed in this study. Multiple conclusions were made that digital products during the COVID-19 pandemic began to replace familiar physical products, not counting essential categories, which allowed them to enter the consumer’s usual lifestyle, becoming routine for the majority of the solvent population of the world.

The article proposes conclusions about which categories of digital products have become the most popular not only for ordinary buyers, but also for business owners. CRM and remote security systems are firmly rooted as the digitally relevant product of today.

Keywords: digital product; mental health; consumer demands; trends; e-commerce; financial resources; VR; CRM

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